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Market Research

Beats by Dr Dre Branding Strategy & Business Analytics Remote Externship

Learn branding strategy by analyzing consumer sentiment about Beats by Dre brand and its marketing campaigns.

Apply for this ExternshipApply for this Practicum
Branding Strategy & Business Analytics Remote Externship
About the
Externship
  • Apply by
  • Externship starts
  • Rolling Externship start date
  • $
    0
    Stipend
  • Open to matriculated undergraduate students
  • Open to matriculated undergraduate and graduate students
  • Open to matriculated high school, undergraduate, and graduate students
  • Open to matriculated graduate students
This EXTERNSHIP is currently closed. new applications are not being accepted.
We are finalizing details for 2023 programs. please check back in november 2022 for updated externship opportunities.
This PRACTICUM is currently closed. new applications are not being accepted.
THIS EXTERNSHIP IS CURRENTLY CLOSED BUT WILL BE AVAILABLE AGAIN SOON. PLEASE CHECK BACK IF YOU ARE INTERESTED.
THIS PRACTICUM IS CURRENTLY CLOSED BUT WILL BE AVAILABLE AGAIN SOON. PLEASE CHECK BACK IF YOU ARE INTERESTED.
At a glance
Apply by

Submit your application as soon as you can to give yourself the best shot.

Rolling start dates
Rolling applications

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Applications for this Practicum are rolling and students will be evaluated on a first come first serve basis. Applications will close when the Practicum is full.

Part-time and fully remote
This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
This Practicum is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
Externship starts
Externship starts
Externship starts
Practicum starts
Receive your start date with your acceptance letter

This remote Externship will last

This remote Practicum will last

8

weeks.

$
0
Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program.

Required Academic Standing

This Externship is open to undergraduate students only.

This Practicum is open to undergraduate students only.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

This Practicum is open to undergraduate students and graduate students.

Required Academic Standing

This Externship is open to undergraduate Sophomores, Juniors, and Seniors only.

This Practicum is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

This Externship is open to applicants all around the world.

Geographical Eligibility

This Externship is open only to applicants attending Historically Black Colleges and Universities (HBCUs).

This Externship is open to applicants all around the world.

Geographical Eligibility

This Externship is open only to applicants attending a college or university located in the United States.

This Externship is open only to applicants attending a college or university located in the United States.

Required Academic Standing

This Externship is open to graduate students only.

This Practicum is open to graduate students only.

Required academic standing

This Externships is open to high school students, undergraduate students, and graduate students.

This Practicum is open to high school students, undergraduate students, and graduate students.

Required academic standing

This Externships is open to high school students, undergraduate students, and graduate students. Young people not currently enrolled at an academic institution are also welcomed to apply.

This Practicum is open to high school students, undergraduate students, and graduate students. Youths not currently enrolled at any academic institution are also welcomed to apply.

Beats is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to Beats separately will adversely affect a student’s application.
MORE DETAILS
Program Overview

This experiential learning program has been designed by Paragon One in collaboration with Beats by Dr. Dre to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects. This program is a collaboration with the Consumer Insights division at Beats. This division represents the voice of the consumers so that Beats can leverage their perspective to make informed decisions. The three focus areas of this division are around identifying opportunities, optimizing, and monitoring performance. Consumer Insights is a cross-functional division supporting the marketing, product, and channel teams globally throughout the business. During the program, you will conduct a brand sentiment analysis to evaluate sentiment towards the brand and its communications.


Externs Will

Through this externship, you will have the opportunity to work on real organizational challenges by providing actionable insights and proposing thoughtful strategic solutions. You will conduct primary research and detailed analysis of the consumer sentiment around the Beats by Dr. Dre brand and how GenZ audiences perceive the marketing campaigns and branding. You will recruit GenZ participants and use various data collection methods like surveys and interviews to determine social media strategy effectiveness, advertising effectiveness, and collect insights regarding different headphone brands. Through your research and analysis, you will provide Beats team members an independent lens on GenZ preferences and perceived value about different marketing channels/campaigns. The work will help the Consumer Insights division better understand GenZ trends and, therefore, design better communication strategies. During this externship, you will:

  • Get familiarized with Beats by Dr. Dre's vision, mission, and brand philosophy.
  • Learn about the terms and concepts in branding and marketing
  • Research and identify macro consumer trends among GenZ
  • Learn and practice using various methods of data collection like surveys, interviews, etc.
  • Conduct a brand and communication sentiment analysis
  • Analyze Beats brand positioning and compare it to competitors
  • Use data analytics tools to discover insights about the company and its competitors to support the business strategy.
  • Learn to organize, analyze, and visualize data using tools like Excel, Tableau, SQL
  • Create and deliver a compelling presentation showcasing insights on how Beats can connect meaningfully with GenZ.

Qualifications
  • Ambitious undergraduate and graduate students with a strong interest in consumer marketing and branding. This program is perfect for students interested in learning about branding strategy, marketing, and consumer insights functions and how to collect data, analyze it and generate insights to help a well-known consumer brand position itself in the marketplace.
About
Beats by Dr Dre
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.
About
Testimonials

Meet Past Externs

Meet Past Students

"My externship with HP was a great example of how a single experience can change the course of a career. After my externship, I started getting interviews, and I started seeing my resume downloaded by recruiters. People called and said they wanted to learn more about the HP Tech Ventures Externship. It was something they’d never seen before, and they wanted to know more. Leveraging this experience has helped me in more ways than I can count, and now I am a summer analyst at an investment bank!"

Dawit Teshome
now interns @Windsor capital, llc

"I found myself as a recent graduate with no idea what I wanted to do with my life. Paragon One offered an exciting opportunity to explore and work with real-world companies alongside a cohort of like-minded individuals. The most significant benefit as an extern is the flexibility for career discovery. As someone who had almost no industry exposure, I had the chance to build my understanding of the marketing industry by researching ad-tech solutions and presenting my findings to the Facebook team."

Valerie Fong
NOW WORKS @Empire lakes productions

“I really want to emphasize that Paragon One offers many opportunities not just in social media and marketing but in finance, accounting, more. These unique and tailored experiences are a great way to not only develop in areas of your own interests but to also expand your knowledge in general. And they're easily accessible. Really anyone can do it. I did it. So I want to emphasize that the possibilities are there and to just go for them.”

Isabella DeIulis
NOW INTERNS @EXTREME NETWORKS

“I believe business and tech together have a transformative power to do good with high impact. That’s why I was so excited to get into the Paragon One Facebook Remote Externship program. It was a structured, intentional experience, and I got to enhance skills like market research, communicating to a strategic audience, and putting together insights in an easily digestible way.”

Jose Medina
NOW WORKS @DELOITTE

“I feel like a lot of people say diversity matters, but they don’t show it. This opportunity definitely showed it. I met people from all over the world with different backgrounds, who had similar interests to me. I don't think I would have ever had the chance to do a project with a company like Facebook outside of this. With this experience being through Paragon One and their connection to my university, it felt so much more accessible to me and not like a far off unattainable goal.”

McKenzie Templeton
NOW WORKS @Johnson city chamber of commerce

“There was mentorship and structure, but the people overseeing us didn’t force their ideas on us. I really liked the frank discussions at the weekly meetings and how the Facebook staff we interacted with showed genuine interest in our futures.”

Ryan Baladez
NOW interns @ACCENTURE
Application Process

After sending in your application, we'll reach out if we think you're a good fit. You'll send in a "Get to Know You" video and then participate in a live interview.

Week 1: Onboarding

During the first week of the program, you'll be setting goals for what you want to achieve in the upcoming weeks and familiarizing yourself with the industry, our platform, and your cohort.

Weeks 2-5: Research & Analysis

During the regular programming of the Externship, you will receive training and complete projects through our student platform. These exciting weeks are filled with weekly meetings, company meetings, student-led workshops, and virtual events like speaker series and networking sessions.

Present to Host Company

Top students will be selected to present their projects and findings to company leads and other senior leadership.

Here's how a Remote Externship works
Here's how a Remote Practicum works

We partner with leading brands to curate six to eight week programs designed for student success. By dedicating 10 hours a week, you’ll receive training, work on real problems, and network with professionals — all from the comfort of your own home.

View All Externships
FAQs
Got questions?
We've got answers.
Is the externship with Paragon One or the Host Company?

Paragon One co-creates externship experiences with each hosting company – the outcomes, the training, the meeting agendas – it’s carefully crafted by both companies. The Paragon One team will manage your Weekly Meetings, Company Meetings, and additional support and feedback. You will meet with your host company, receive feedback from them, present your findings to them, and receive other opportunities to connect with them through out the program.

How long/how much time does the externship take?

All externships take 10-15 hours each week to be successful in the program. This encompasses the time spent learning and completing training, researching, and attending meetings. All externships are 6-8 weeks long. Be sure to check each program for its duration.

How are students able to network with representatives from Host Companies?

Like in professional roles, all your interactions with a company are networking. Networking is about building relationships and trust. Each Company Meeting is an opportunity to impress them and increase their perception of you as an extern. After you complete the program, we compile all the information about you and your work and share it with Host Companies so they can review students and reach out, respectively. Top students get additional opportunities to present their work and have follow-up discussions with company leads.

Can I use the externship for Class Credit?

Yes, you can. Remember that credit-bearing policies vary from institution to institution, so while we can support you to receive credit, you will want to check with your advisor or dean for approval first.