Branding Research & Strategy Remote Externship

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Strategy & Consulting
Enhance your brand strategy skills by executing engagement projects with GenZ consumers.
Apply

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.
Overview

This experiential learning program has been designed by Paragon One in collaboration with HUGO BOSS to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects. 

During the program, externs will conduct primary research and detailed analysis of consumer sentiment surrounding the HUGO BOSS brand, as well as research the latest retail and shopping trends, and provide insight into various marketing strategies adopted by competing brands. Based on their research, students will provide strategic recommendations to increase customer acquisition and engagement.

The Experience

Through this externship, you will have the opportunity to impact HUGO BOSS’ engagement of GenZ consumers by enriching marketing campaigns and messaging and strengthening brand expression and strategy.

During this externship you will:

  • Familiarize yourself with the vision, mission, and brand philosophy of HUGO BOSS, terms and concepts in branding and marketing, and macro trends about GenZ behavior
  • Conduct primary customer research with Gen Zers to evaluate perceptions of generate unique insights on GenZ’s response to HUGO BOSS’ brand expression and strategy 
  • Generate unique insights about what the new generation of consumers signals for the future of brand purpose
  • Conduct comparative analysis with brand competitors to evaluate their position and engagement strategies with Millennial and GenZ audiences
  • Contribute to the development of strategies to increase omnichannel traffic (retail stores and online) by the target demographics
  • Create a concise presentation highlighting insights from your research and providing data-driven recommendations on how HUGO BOSS can market to GenZ and the younger generation.


Qualifications

We are seeking ambitious undergraduate and graduate students with a strong interest in branding strategy, marketing, luxury retail, and consumer insights. Students with backgrounds in marketing, business, and communications are highly encouraged to apply.

Overview

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Externship Currently Closed
New applications are not currently being accepted.

Rolling start dates

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Part-time and fully remote

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

Receive your start date with your acceptance letter

This remote Externship will last 8 weeks.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

Externship Currently Closed
New applications are not currently being accepted.

This is some text inside of a div block.

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.

Receive your start date with your acceptance letter

Receive your start date with your acceptance letter

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

Geographical Eligibility

Geographical Eligibility

About

HUGO BOSS

HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. The Company’s “CLAIM 5” growth strategy aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.

HUGO BOSS is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to HUGO BOSS separately will adversely affect a student’s application.

Learn More

EXTERNSHIP 101
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MEET PAST EXTERNS
Read Testimonials
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Strategy & Consulting

HUGO BOSS Branding Research & Strategy Remote Externship

Enhance your brand strategy skills by executing engagement projects with GenZ consumers.

Apply for this ExternshipApply for this Practicum
This EXTERNSHIP is currently closed. new applications are not being accepted.
We are finalizing details for 2023 programs. please check back in november 2022 for updated externship opportunities.
This PRACTICUM is currently closed. new applications are not being accepted.
THIS EXTERNSHIP IS CURRENTLY CLOSED BUT WILL BE AVAILABLE AGAIN SOON. PLEASE CHECK BACK IF YOU ARE INTERESTED.
THIS PRACTICUM IS CURRENTLY CLOSED BUT WILL BE AVAILABLE AGAIN SOON. PLEASE CHECK BACK IF YOU ARE INTERESTED.
At a glance
Apply by

Submit your application as soon as you can to give yourself the best shot.

Rolling start dates
Rolling applications

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Applications for this Practicum are rolling and students will be evaluated on a first come first serve basis. Applications will close when the Practicum is full.

Part-time and fully remote
This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
This Practicum is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
Externship starts
Externship starts
Externship starts
Practicum starts
Receive your start date with your acceptance letter

This remote Externship will last

This remote Practicum will last

8

weeks.

$
0
Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program.

Required Academic Standing

This Externship is open to undergraduate students only.

This Practicum is open to undergraduate students only.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

This Practicum is open to undergraduate students and graduate students.

Required Academic Standing

This Externship is open to undergraduate Sophomores, Juniors, and Seniors only.

This Practicum is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

This Externship is open to applicants all around the world.

Geographical Eligibility

This Externship is open only to applicants attending Historically Black Colleges and Universities (HBCUs).

This Externship is open to applicants all around the world.

Geographical Eligibility

This Externship is open only to applicants attending a college or university located in the United States.

This Externship is open only to applicants attending a college or university located in the United States.

Required Academic Standing

This Externship is open to graduate students only.

This Practicum is open to graduate students only.

Required academic standing

This Externships is open to high school students, undergraduate students, and graduate students.

This Practicum is open to high school students, undergraduate students, and graduate students.

Required academic standing

This Externships is open to high school students, undergraduate students, and graduate students. Young people not currently enrolled at an academic institution are also welcomed to apply.

This Practicum is open to high school students, undergraduate students, and graduate students. Youths not currently enrolled at any academic institution are also welcomed to apply.

HUGO BOSS is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to HUGO BOSS separately will adversely affect a student’s application.
MORE DETAILS
Overview

This experiential learning program has been designed by Paragon One in collaboration with HUGO BOSS to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects. 

During the program, externs will conduct primary research and detailed analysis of consumer sentiment surrounding the HUGO BOSS brand, as well as research the latest retail and shopping trends, and provide insight into various marketing strategies adopted by competing brands. Based on their research, students will provide strategic recommendations to increase customer acquisition and engagement.

The Experience

Through this externship, you will have the opportunity to impact HUGO BOSS’ engagement of GenZ consumers by enriching marketing campaigns and messaging and strengthening brand expression and strategy.

During this externship you will:

  • Familiarize yourself with the vision, mission, and brand philosophy of HUGO BOSS, terms and concepts in branding and marketing, and macro trends about GenZ behavior
  • Conduct primary customer research with Gen Zers to evaluate perceptions of generate unique insights on GenZ’s response to HUGO BOSS’ brand expression and strategy 
  • Generate unique insights about what the new generation of consumers signals for the future of brand purpose
  • Conduct comparative analysis with brand competitors to evaluate their position and engagement strategies with Millennial and GenZ audiences
  • Contribute to the development of strategies to increase omnichannel traffic (retail stores and online) by the target demographics
  • Create a concise presentation highlighting insights from your research and providing data-driven recommendations on how HUGO BOSS can market to GenZ and the younger generation.


Qualifications

We are seeking ambitious undergraduate and graduate students with a strong interest in branding strategy, marketing, luxury retail, and consumer insights. Students with backgrounds in marketing, business, and communications are highly encouraged to apply.

About
HUGO BOSS
HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. The Company’s “CLAIM 5” growth strategy aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.
About
Testimonials

Meet Past Externs

Meet Past Students

"My externship with HP was a great example of how a single experience can change the course of a career. After my externship, I started getting interviews, and I started seeing my resume downloaded by recruiters. People called and said they wanted to learn more about the HP Tech Ventures Externship. It was something they’d never seen before, and they wanted to know more. Leveraging this experience has helped me in more ways than I can count, and now I am a summer analyst at an investment bank!"

Dawit Teshome
now interns @Windsor capital, llc

"I found myself as a recent graduate with no idea what I wanted to do with my life. Paragon One offered an exciting opportunity to explore and work with real-world companies alongside a cohort of like-minded individuals. The most significant benefit as an extern is the flexibility for career discovery. As someone who had almost no industry exposure, I had the chance to build my understanding of the marketing industry by researching ad-tech solutions and presenting my findings to the Facebook team."

Valerie Fong
NOW WORKS @Empire lakes productions

“I really want to emphasize that Paragon One offers many opportunities not just in social media and marketing but in finance, accounting, more. These unique and tailored experiences are a great way to not only develop in areas of your own interests but to also expand your knowledge in general. And they're easily accessible. Really anyone can do it. I did it. So I want to emphasize that the possibilities are there and to just go for them.”

Isabella DeIulis
NOW INTERNS @EXTREME NETWORKS

“I believe business and tech together have a transformative power to do good with high impact. That’s why I was so excited to get into the Paragon One Facebook Remote Externship program. It was a structured, intentional experience, and I got to enhance skills like market research, communicating to a strategic audience, and putting together insights in an easily digestible way.”

Jose Medina
NOW WORKS @DELOITTE

“I feel like a lot of people say diversity matters, but they don’t show it. This opportunity definitely showed it. I met people from all over the world with different backgrounds, who had similar interests to me. I don't think I would have ever had the chance to do a project with a company like Facebook outside of this. With this experience being through Paragon One and their connection to my university, it felt so much more accessible to me and not like a far off unattainable goal.”

McKenzie Templeton
NOW WORKS @Johnson city chamber of commerce

“There was mentorship and structure, but the people overseeing us didn’t force their ideas on us. I really liked the frank discussions at the weekly meetings and how the Facebook staff we interacted with showed genuine interest in our futures.”

Ryan Baladez
NOW interns @ACCENTURE
Application Process

After sending in your application, we'll reach out if we think you're a good fit. You'll send in a "Get to Know You" video and then participate in a live interview.

Week 1: Onboarding

During the first week of the program, you'll be setting goals for what you want to achieve in the upcoming weeks and familiarizing yourself with the industry, our platform, and your cohort.

Weeks 2-5: Research & Analysis

During the regular programming of the Externship, you will receive training and complete projects through our student platform. These exciting weeks are filled with weekly meetings, company meetings, student-led workshops, and virtual events like speaker series and networking sessions.

Present to Host Company

Top students will be selected to present their projects and findings to company leads and other senior leadership.

Here's how a Remote Externship works
Here's how a Remote Practicum works

We partner with leading brands to curate six to eight week programs designed for student success. By dedicating 10 hours a week, you’ll receive training, work on real problems, and network with professionals — all from the comfort of your own home.

View All Externships
FAQs
Got questions?
We've got answers.
Is the externship with Paragon One or the Host Company?

Paragon One co-creates externship experiences with each hosting company – the outcomes, the training, the meeting agendas – it’s carefully crafted by both companies. The Paragon One team will manage your Weekly Meetings, Company Meetings, and additional support and feedback. You will meet with your host company, receive feedback from them, present your findings to them, and receive other opportunities to connect with them through out the program.

How long/how much time does the externship take?

All externships take 10-15 hours each week to be successful in the program. This encompasses the time spent learning and completing training, researching, and attending meetings. All externships are 6-8 weeks long. Be sure to check each program for its duration.

How are students able to network with representatives from Host Companies?

Like in professional roles, all your interactions with a company are networking. Networking is about building relationships and trust. Each Company Meeting is an opportunity to impress them and increase their perception of you as an extern. After you complete the program, we compile all the information about you and your work and share it with Host Companies so they can review students and reach out, respectively. Top students get additional opportunities to present their work and have follow-up discussions with company leads.

Can I use the externship for Class Credit?

Yes, you can. Remember that credit-bearing policies vary from institution to institution, so while we can support you to receive credit, you will want to check with your advisor or dean for approval first.

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