Overview
This experiential learning program has been designed by Paragon One in collaboration with HUGO BOSS to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects.
During the program, externs will conduct primary research and detailed analysis of consumer sentiment surrounding the HUGO BOSS brand, as well as research the latest retail and shopping trends, and provide insight into various marketing strategies adopted by competing brands. Based on their research, students will provide strategic recommendations to increase customer acquisition and engagement.
The Experience
Through this externship, you will have the opportunity to impact HUGO BOSS’ engagement of GenZ consumers by enriching marketing campaigns and messaging and strengthening brand expression and strategy.
During this externship you will:
- Familiarize yourself with the vision, mission, and brand philosophy of HUGO BOSS, terms and concepts in branding and marketing, and macro trends about GenZ behavior
- Conduct primary customer research with Gen Zers to evaluate perceptions of generate unique insights on GenZ’s response to HUGO BOSS’ brand expression and strategy
- Generate unique insights about what the new generation of consumers signals for the future of brand purpose
- Conduct comparative analysis with brand competitors to evaluate their position and engagement strategies with Millennial and GenZ audiences
- Contribute to the development of strategies to increase omnichannel traffic (retail stores and online) by the target demographics
- Create a concise presentation highlighting insights from your research and providing data-driven recommendations on how HUGO BOSS can market to GenZ and the younger generation.
Qualifications
We are seeking ambitious undergraduate and graduate students with a strong interest in branding strategy, marketing, luxury retail, and consumer insights. Students with backgrounds in marketing, business, and communications are highly encouraged to apply.
.jpg){kind=avatar}
.jpg){kind=avatar}
.jpg)
