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Meta Market Intelligence Remote Practicum

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Market Research
Deepen your understanding of video content by researching video consumption trends and sales narratives.

Overview

In this externship program, students will learn strategic consulting skills to analyze and evaluate challenges from non-profit organizations using consulting frameworks, in an overall effort to help them solve their important problems. Selected individuals will be paired with a specific non-profit organization and dive into their strategic problems, such as development, impact assessment, process improvements, talent engagement, communication, and strategic positioning. Throughout this externship program, professionals from PwC (PricewaterhouseCoopers) will provide mentorship and coaching.

The Experience

  • Learn about the strategy consulting process and how to help create value for a non-profit client based on their vision and mission
  • Research and develop an understanding of a given field
  • Analyze complex problems ranging from fundraising and development, stakeholder management, impact measurement, as well as use consulting frameworks to help identify problem areas and propose solutions
  • Learn to gather, analyze, and visualize data to inform problem areas and possible solutions
  • Create and deliver a compelling presentation to a non-profit client that incorporates valuable insights, trends, and recommendations

Qualifications

  • Ambitious undergraduate students with an interest in consulting, strategy, and non-profits. This program is for students who would like to understand the consulting profession while generating ideas to help impact non-profit organizations.
Program Overview

We’re in the golden age. The golden age of story-telling that is. And at the heart of it is video content. In 2021, US adults spent over two hours a day consuming video content. Video is the way we share our stories, it’s the way we communicate with the world. And that’s where you come in. By researching video consumption trends and patterns, you’ll build thoughts and frameworks around video content. You’ll deepen your understanding of how various content platforms are serving their audiences and advertisers through competitive analysis. This will help you to effectively reshape sales narratives to improve existing video products. But it’s not just about the past, you’ll also be synthesizing your findings into a concise presentation that will highlight insights, analysis, and opportunities for Meta to maintain a competitive video offering and produce engaging content for the future. Join the golden age with a practicum at Meta.

Externs Will
  • Use market research to gain and demonstrate a  clear understanding of the online/digital video landscape.
  • Analyze video consumption trends and conduct competitive research into online video and connected TV platforms and their advertising capabilities.
  • Use industry intelligence to identify, analyze, and profile case studies of past videos and propose ideas for improvement.
  • Distill insights from research and create a concise and professional presentation highlighting a video strategy and identifying new product opportunities

Qualifications
  • Ambitious undergraduate and graduate students with an interest in the social media industry, video, strategy, and marketing. This program is perfect for students who would like to understand how the video industry operates, and want to learn how to develop strategies that can effectively improve video content and identify new market landscapes.
Overview

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Externship Currently Closed
New applications are not currently being accepted.

Externship Currently Closed
New applications are not currently being accepted.

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