Program Overview
We are seeking ambitious students to provide a detailed analysis of the current landscape of tools for gamers, recommend new product features, markets that Mobalytics can expand into, possible ways to monetize the product, as well as any integration or partnership opportunities.
Externs Will
- Researching macro trends, industry drivers, and market segments within the video gaming and eSports industry
- Constructing market maps of incumbent leader and innovators within the sector(s)
- Researching select competitor products to create detailed case studies
- Conducting SWOT analyses on competitor products
- Creating and delivering a presentation with recommendations on market positioning, partnership opportunities, and new product features to achieve product differentiation
Qualifications
- Ambitious students interested in pursuing careers in gaming or e-sports. Prior experience completing market research and presenting clear findings and reports to managers is recommended.