In today's data-driven world, business leaders constantly gather intelligence to inform their strategies. Whether you aspire to work in consulting, marketing, product development, or any analytical role, market research skills will boost your impact and career advancement.
This hands-on externship equips you with the tools and frameworks to capture meaningful insights and build your market research skills...the superpower that drives smarter decisions. You'll learn to uncover real customer needs, validate ideas early, pinpoint targeted messaging, and spot new opportunities.
With these versatile abilities, you'll be prepared to excel in any analytical role while making a real impact on business strategy and product development. Join us and build both your skills and career as an insight-driven decision maker who can turn data into strategic advantage. The knowledge you'll gain is invaluable at any stage, whether you're starting your journey or looking to take the next step.
What you will do during the Externship
During this project, you will:
- Learn methodologies for conducting secondary market research and competitive analysis.
- Gather data on industry landscape and key players through secondary sources.
- Collect first-hand data through primary research interviews.
- Synthesize primary and secondary findings to develop recommendations.
- Present research insights and analysis to stakeholders.
This Is Perfect For You If:
This program is ideal for those who are curious, analytical, and eager to solve real-world problems through research. No specific background is required, just an interest in building core skills that are invaluable across many fields, including consulting, marketing, product development, design, academic research, and journalism.