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Market Research

The Home Depot Multicultural Marketing Strategy Remote Externship

Shape The Home Depot’s brand strategy to reach the next generation of home buyers and enthusiasts.

Apply for this ExternshipApply for this Practicum
Multicultural Marketing Strategy Remote Externship
About the
Externship
  • Apply by
    February 20, 2023
  • Externship starts
    February 27, 2023
  • Rolling Externship start date
    February 27, 2023
  • $
    750
    Stipend
  • Open to matriculated undergraduate students
  • Open to matriculated undergraduate and graduate students
  • Open to matriculated high school, undergraduate, and graduate students
  • Open to matriculated graduate students
This EXTERNSHIP is currently closed. new applications are not being accepted.
We are finalizing details for 2023 programs. please check back in november 2022 for updated externship opportunities.
This PRACTICUM is currently closed. new applications are not being accepted.
THIS EXTERNSHIP IS CURRENTLY CLOSED BUT WILL BE AVAILABLE AGAIN SOON. PLEASE CHECK BACK IF YOU ARE INTERESTED.
THIS PRACTICUM IS CURRENTLY CLOSED BUT WILL BE AVAILABLE AGAIN SOON. PLEASE CHECK BACK IF YOU ARE INTERESTED.
At a glance
Apply by
February 20, 2023

Submit your application as soon as you can to give yourself the best shot.

Rolling start dates
Rolling applications

The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.

Applications for this Practicum are rolling and students will be evaluated on a first come first serve basis. Applications will close when the Practicum is full.

Part-time and fully remote
This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
This Practicum is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
Externship starts
Externship starts
February 27, 2023
Externship starts
Practicum starts
February 27, 2023
Receive your start date with your acceptance letter

This remote Externship will last

This remote Practicum will last

7

weeks.

$
750
Stipend

Students who successfully complete their externships will receive their educational stipends at the end of the program.

Required Academic Standing

This Externship is open to undergraduate students only.

This Practicum is open to undergraduate students only.

Required Academic Standing

This Externship is open to undergraduate students and graduate students.

This Practicum is open to undergraduate students and graduate students.

Required Academic Standing

This Externship is open to undergraduate Sophomores, Juniors, and Seniors only.

This Practicum is open to undergraduate students and graduate students.

Geographical Eligibility

This Externship is open to applicants all around the world.

This Externship is open to applicants all around the world.

Geographical Eligibility

This Externship is open only to applicants attending Historically Black Colleges and Universities (HBCUs).

This Externship is open to applicants all around the world.

Geographical Eligibility

This Externship is open only to applicants attending a college or university located in the United States.

This Externship is open only to applicants attending a college or university located in the United States.

Required Academic Standing

This Externship is open to graduate students only.

This Practicum is open to graduate students only.

Required academic standing

This Externships is open to high school students, undergraduate students, and graduate students.

This Practicum is open to high school students, undergraduate students, and graduate students.

Required academic standing

This Externships is open to high school students, undergraduate students, and graduate students. Young people not currently enrolled at an academic institution are also welcomed to apply.

This Practicum is open to high school students, undergraduate students, and graduate students. Youths not currently enrolled at any academic institution are also welcomed to apply.

The Home Depot is not accepting or considering any applications for this Externship through other channels.
MORE DETAILS
Program Overview

The Home Depot recognizes that the face of the nation is changing—which means their customer base is also changing. As the global leader in home improvement, it is imperative for The Home Depot to constantly explore ways to meet its customers where they are. Currently, they want to reach the next generation of home buyers and home enthusiasts. They want to learn how they can shift their thinking to better serve this audience. This can include but is not limited to developing a marketing strategy, messaging approach, creative executions, social media presence and the online and in-store experience.

This externship provides students an exciting opportunity to be part of that strategy by partnering with The Home Depot’s Multicultural Marketing Team. This team aims to grow The Home Depot business by ensuring their brand authentically connects with the unique experiences and needs of multicultural customers. Their goal is to embed multicultural insights and best practices across the marketing organization so their holistic company marketing reflects the customers they serve and the associates who bring it all to life. They are focused on brand building, driving personalization, and delivering value to The Home Depot’s millions of customers.

Externs Will

For this externship, you will research customer trends, perceptions, and sentiment among the next generation of home buyers. You will critically analyze the messaging strategy of brands that cater to younger populations and document learnings for The Home Depot. You will also conduct primary customer research to supplement your understanding of demographic sentiment, behavior, and perception of The Home Depot’s brand. Based on your insights, you will recommend a messaging and marketing strategy that can help THD establish a loyal customer base among the next generation of home buyers and enthusiasts.

During this Externship, you will:

  • Become familiar with the mission and objectives of The Home Depot and the Multicultural Marketing Team
  • Learn about terms and concepts in branding and marketing and macro trends among younger generations (Millennials, Gen Z, etc)
  • Conduct comparative analysis of brands that effectively connect with the target demographics
  • Identify best practices in messaging and marketing strategy from leading brands
  • Conduct primary research with customer from target demographics to evaluate brand strategy
  • Create and deliver a compelling presentation showcasing insights and outline recommendations and creative ideas to engage the next generation of home buyers and enthusiasts


Qualifications

We are seeking ambitious sophomores, juniors, and seniors currently enrolled in accredited HBCUs. The strongest applicants will have demonstrated interest in brand strategy, marketing, creative design, communications, and customer insights, as well as leveraging data and insights to shape messaging and marketing strategies.

Students studying advertising, media, communications, and business with a focus on marketing are the best fit for this program, but it is open to all majors.

About
Home Depot
Founded in 1978 with approximately 500,000 associates, The Home Depot is the world’s largest home improvement retailer. In 2,300 stores across North America, we aspire to excel in service – to our customers, associates, communities and shareholders. That’s what leadership means to us. That's The Home Depot difference. Our culture and success are built on an unwavering loyalty to eight guiding principles: creating shareholder value, entrepreneurial spirit, taking care of our people, respect for all people, doing the right thing, building strong relationships, giving back and excellent customer service. We live by a simple premise by our founders: Put customer and associates first and the rest will take care of itself.
About
Our Commitment to HBCUs
Our Commitment to HBCUs At The Home Depot, we are committed to advancing education for all. We proudly support HBCUs and recognize the incredibly talented students these colleges and universities prepare and graduate into the workforce. That is why we strive to give back to HBCUs what they have so generously given their communities: a strong foundation, renewed purpose, and distinctive character. We have a longstanding partnership with HBCUs, dating back to 2009. The Home Depot Retool Your School program has been Powered by Purpose for twelve years, committed to uplifting HBCUs through campus improvement grants. Through the Remote Externship program, we are proud to be expanding our Retool Your School program to support HBCUs in additional ways beyond campus improvement grants, supporting career development through opportunities for hands-on learning and certification preparing students for the workforce with the necessary skills for success. The Home Depot also sponsored the 2022 HBCU Legacy Bowl, which showcased the best draft-eligible HBCU football players, celebrated Black culture and history, and provided career networking opportunities for HBCU students.
Testimonials

Meet Past Externs

Meet Past Students

"My externship with HP was a great example of how a single experience can change the course of a career. After my externship, I started getting interviews, and I started seeing my resume downloaded by recruiters. People called and said they wanted to learn more about the HP Tech Ventures Externship. It was something they’d never seen before, and they wanted to know more. Leveraging this experience has helped me in more ways than I can count, and now I am a summer analyst at an investment bank!"

Dawit Teshome
now interns @Windsor capital, llc

"I found myself as a recent graduate with no idea what I wanted to do with my life. Paragon One offered an exciting opportunity to explore and work with real-world companies alongside a cohort of like-minded individuals. The most significant benefit as an extern is the flexibility for career discovery. As someone who had almost no industry exposure, I had the chance to build my understanding of the marketing industry by researching ad-tech solutions and presenting my findings to the Facebook team."

Valerie Fong
NOW WORKS @Empire lakes productions

“I really want to emphasize that Paragon One offers many opportunities not just in social media and marketing but in finance, accounting, more. These unique and tailored experiences are a great way to not only develop in areas of your own interests but to also expand your knowledge in general. And they're easily accessible. Really anyone can do it. I did it. So I want to emphasize that the possibilities are there and to just go for them.”

Isabella DeIulis
NOW INTERNS @EXTREME NETWORKS

“I believe business and tech together have a transformative power to do good with high impact. That’s why I was so excited to get into the Paragon One Facebook Remote Externship program. It was a structured, intentional experience, and I got to enhance skills like market research, communicating to a strategic audience, and putting together insights in an easily digestible way.”

Jose Medina
NOW WORKS @DELOITTE

“I feel like a lot of people say diversity matters, but they don’t show it. This opportunity definitely showed it. I met people from all over the world with different backgrounds, who had similar interests to me. I don't think I would have ever had the chance to do a project with a company like Facebook outside of this. With this experience being through Paragon One and their connection to my university, it felt so much more accessible to me and not like a far off unattainable goal.”

McKenzie Templeton
NOW WORKS @Johnson city chamber of commerce

“There was mentorship and structure, but the people overseeing us didn’t force their ideas on us. I really liked the frank discussions at the weekly meetings and how the Facebook staff we interacted with showed genuine interest in our futures.”

Ryan Baladez
NOW interns @ACCENTURE
Application Process

After sending in your application, we'll reach out if we think you're a good fit. You'll send in a "Get to Know You" video and then participate in a live interview.

Week 1: Onboarding

During the first week of the program, you'll be setting goals for what you want to achieve in the upcoming weeks and familiarizing yourself with the industry, our platform, and your cohort.

Weeks 2-5: Research & Analysis

During the regular programming of the Externship, you will receive training and complete projects through our student platform. These exciting weeks are filled with weekly meetings, company meetings, student-led workshops, and virtual events like speaker series and networking sessions.

Present to Host Company

Top students will be selected to present their projects and findings to company leads and other senior leadership.

Here's how a Remote Externship works
Here's how a Remote Practicum works

We partner with leading brands to curate six to eight week programs designed for student success. By dedicating 10 hours a week, you’ll receive training, work on real problems, and network with professionals — all from the comfort of your own home.

View All Externships
FAQs
Got questions?
We've got answers.
Is the externship with Paragon One or the Host Company?

Paragon One co-creates externship experiences with each hosting company – the outcomes, the training, the meeting agendas – it’s carefully crafted by both companies. The Paragon One team will manage your Weekly Meetings, Company Meetings, and additional support and feedback. You will meet with your host company, receive feedback from them, present your findings to them, and receive other opportunities to connect with them through out the program.

How long/how much time does the externship take?

All externships take 10-15 hours each week to be successful in the program. This encompasses the time spent learning and completing training, researching, and attending meetings. All externships are 6-8 weeks long. Be sure to check each program for its duration.

How are students able to network with representatives from Host Companies?

Like in professional roles, all your interactions with a company are networking. Networking is about building relationships and trust. Each Company Meeting is an opportunity to impress them and increase their perception of you as an extern. After you complete the program, we compile all the information about you and your work and share it with Host Companies so they can review students and reach out, respectively. Top students get additional opportunities to present their work and have follow-up discussions with company leads.

Can I use the externship for Class Credit?

Yes, you can. Remember that credit-bearing policies vary from institution to institution, so while we can support you to receive credit, you will want to check with your advisor or dean for approval first.