5 AI Tools That Make Content Marketing a Breeze
Marketers are turning to generative AI tools to transform their content creation and distribution strategies to stay ahead in the competitive landscape.
We’re highlighting five cutting-edge generative AI tools transforming efforts around content marketing, enabling marketers to create impactful and personalized content at scale.
Email Marketing: Phrasee
Phrasee is an AI-powered tool designed to optimize email marketing campaigns. Leveraging natural language generation generates compelling subject lines and email copy that resonate with recipients. By analyzing vast amounts of data, including past performance and audience preferences, Phrasee's algorithms produce personalized and persuasive content, resulting in increased open rates, click-through rates, and overall email campaign success. Virgin Holidays employed Phrasee's AI for email marketing campaigns, significantly increasing open rates and revenue through optimized email subject lines, body text, and calls-to-action.
Social Media Copy: ChatGPT
ChatGPT, developed by OpenAI, is an advanced language model that empowers marketers to generate high-quality content effortlessly. ChatGPT can generate creative and engaging copy tailored to specific brand voices and target audiences, from blog posts and social media captions to email newsletters and product descriptions. Its versatility and natural language understanding makes it a go-to tool for content marketers seeking efficient content creation. Shopify, an e-commerce platform, has employed ChatGPT to assist merchants in generating product descriptions and marketing copy. A BotcoAI study reveals that, following a brief introductory phase, AI tools are now employed by over 70% of businesses. Among the remaining resistant individuals, 31% anticipate adopting such tools within a year, while 46% foresee their integration within two years.
Graphic Design: Canva Pro
Canva Pro is an all-in-one design platform incorporating generative AI technology to simplify the creation of visually stunning marketing materials. With a vast library of templates, fonts, images, and illustrations, Canva Pro provides marketers with the tools to design eye-catching social media graphics, infographics, presentations, and more, effortlessly. Its AI-powered features, such as background removal and automatic design suggestions, streamline the design process, enabling marketers to produce professional-looking visuals quickly.
Social Listening: BuzzSumo
BuzzSumo is a powerful content research tool that leverages AI to uncover the most engaging and shareable content in any industry or niche. BuzzSumo identifies trending topics and content formats that resonate with target audiences by analyzing social media shares, backlinks, and other metrics. Marketers can then use these insights to create highly relevant and compelling content that drives engagement, builds brand authority, and attracts a larger audience.
Audience Insights: Hootsuite
Hootsuite Insights is an AI-powered social media listening and monitoring tool that helps marketers gain valuable insights from social media conversations. By analyzing millions of social media posts and comments in real time, Hootsuite Insights provides marketers with a comprehensive understanding of audience sentiment, industry trends, and competitor activities. Armed with these insights, marketers can tailor their content strategies, engage with their target audience more effectively, and identify opportunities for brand advocacy and reputation management. With Hootsuite, U-Haul created efficiencies in many of its marketing and customer care processes. It has streamlined workflows, reduced first response time, and built brand loyalty through a range of proactive marketing strategies.
Generative AI tools are revolutionizing the way marketers approach content creation and distribution. With tools like ChatGPT, Phrasee, Canva Pro, BuzzSumo, and Hootsuite Insights, marketers can unleash their creativity, optimize their campaigns, and make data-driven decisions. By harnessing the power of AI, content marketers can create personalized, engaging, and impactful content that resonates with their target audience, drives conversions, and propels their brands to new heights in the digital realm. Embrace the potential of generative AI tools and unlock new possibilities for your content marketing success.
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My parents: They are volunteers and leaders of social projects that target underserved and underprivileged populations. At a very early age, my parents made sure to engage me in the social projects they were part of.
I was born and raised in Colombia. A developing country, with a population of 51.52 M people. In 2019, around 2.5 M people lived on less than $1.90 per day. In 2021, Colombia was the most unequal country in Latin America based on the degree of inequality.
A few years ago, I enrolled in Social Enterprise courses. It was a great opportunity to meet and exchange ideas with others who are passionate about working on projects that had a social purpose.
A few years ago, I enrolled in Social Enterprise courses. It was a great opportunity to meet and exchange ideas with others who are passionate about working on projects that had a social purpose.
I was born and raised in Colombia. A developing country, with a population of 51.52 M people. In 2019, around 2.5 M people lived on less than $1.90 per day. In 2021, Colombia was the most unequal country in Latin America based on the degree of inequality.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- My parents: They are volunteers and leaders of social projects that target underserved and underprivileged populations. At a very early age, my parents made sure to engage me in the social projects they were part of.
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- providing jobs and economic growth through well run businesses
In short, corporations that aren’t participating in CSR based initiatives are being left behind.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- My parents: They are volunteers and leaders of social projects that target underserved and underprivileged populations. At a very early age, my parents made sure to engage me in the social projects they were part of.
- My parents: They are volunteers and leaders of social projects that target underserved and underprivileged populations. At a very early age, my parents made sure to engage me in the social projects they were part of.
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